Daniel is a fun spirited Ontarian passionate about impacting people’s lives through creativity and customer experience. As our Brand Marketing Manager at Carmens Group, Daniel brings a dynamic blend of strategic vision and hands-on expertise in digital marketing, sales, and client relations, honed over years in hospitality and entertainment. His career journey has taken him from independent cafes in the GTA to leading marketing initiatives across multiple brands in both Canada and the UK, including his role as Head of Marketing at the Lasan Group.
Daniel’s educational background in digital marketing, analytics, and campaign strategy supports his innovative and holistic approach to brand building and customer engagement. Through advanced studies in consumer behaviour, marketing automation, and project management, Daniel has developed a results-focused mindset that complements his experience. Combined with certifications in Google Search Ads and HubSpot Marketing Software, his training equips him to create campaigns that resonate across platforms and drive measurable growth.
An innovative thinker known for what our CEO, PJ, calls his “energizer bunny” energy, Daniel is driven by a commitment to community-focused strategies that amplify brand presence and client loyalty. His approach combines creativity and analytics to foster impactful campaigns that resonate with audiences across social media, in-person events, and digital platforms, to name a few. Daniel’s efforts have contributed significantly to the success of Carmens Group’s portfolio, where he works to ensure each brand reflects its unique identity while connecting deeply with the local community.
Outside of work, Daniel is a dedicated family man, avid traveler, and photography enthusiast. His weekends often include scenic drives with friends, exploring small-town cafés, hiking trails, and capturing the beauty of Ontario’s landscapes. He treasures time with his young nieces and nephews, who inspire his playful spirit and remind him of life’s simpler joys. A true creative at heart, Daniel’s love for adventure, people, and storytelling is evident in everything he does, personally and professionally.