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Ammar Balika - Carmen's Group
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Director of Sales, Hamilton Convention Centre by Carmen's
About This Project

Ammar Balika

Director of Sales, Hamilton Convention Centre by Carmen’s


As Director of Sales at the Hamilton Convention Centre by Carmen’s, Ammar Balika is one of the City of Hamilton’s most respected tourism ambassadors whose efforts have contributed to the rebranding of Hamilton as a mid-market convention destination.


When Carmen’s Group was awarded with the operating contract at The Lakeview, Ammar was chosen to develop its sales program and elevated the venue to become Southern Ontario’s most sought-after waterfront destination. His industry experience coupled with his sales success at The Lakeview earned him the title of Director of Sales at the Hamilton Convention Centre when Carmen’s Group took over its operations in 2013.


In his current position, Ammar has championed the development of the Hamilton Convention Centre’s provincial and national sales program, playing a key role in assembling the proposal to secure the 2015 Juno Awards Gala. As a result of his commitment towards renewing the Hamilton Convention Centre’s status as a convention destination, the venue was recently recognized as the region’s top facility by the Consumer Choice Awards.


Ammar graduated from McMaster University with a Bachelor of Commerce Degree (with Honours), with a major in Sales and Marketing and a minor in Finance. He actively sits on local tourism advisory boards and is a member of Canadian Society of Association Executives. Outside of work, Ammar volunteers with human rights organizations, socializes with his close friends and can be seen enjoying mojitos in tropical Miami Beach.